Copyright 2007 Cards With a Heart
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History of Cards With a HeartTM
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In 1998 two corporate employees, Wendy Hauptman and Linda Kaidin, saw the opportunity to benefit charities
when they designed a holiday card for their employer. They suggested that monies saved from their in-house
artistry be donated to charity, thus beginning Cards With a Heart. These two dedicated women went on to
raise funds for many charities in their spare time, even going as far as helping the children of Para Los Niños
make 20,000 macaroni angels to fund a much-needed van for the charity.
Through the years, Cards With a Heart has amassed an impressive list of nonprofit clients including the
Alzheimer's Association, PanCAN (Pancreatic Cancer Action Network) and the Susan G. Komen for the
Cure Affiliates. Partnered with eInvite.com, the nation's number one online stationery retailer, they continue to
expand their client list and product line.
As life sometimes goes, the vivacious women who began this tradition of helping charities, Wendy Hauptman and
Linda Kaidin were each afflicted with breast cancer in the past few years. As they battle their illnesses with
courage and the same passion that began Cards With a Heart, they have enlisted Kellie Nicholson, owner
and creator of Grandma Gillie's Greetings, to take the reins of the company. Hauptman and Kaidin will act as
consultants with Nicholson sharing her fresh ideas and skills as a successful entrepreneur while continuing to
convey the philosophies that made the company prosperous.
Nicholson sees the future of Cards With a Heart stretching far beyond the trend of mixing commerce and
charity. “As the world changes, so must we and the way we do business. We believe that everyone’s problems
are our problems and, since we can help, we must.”
Enthusiastic about the merger, all involved agree that the "heart" of the business is in remembering that every
card purchased through the Cards With a Heart Charity Card Programs is about much more than sending a
greeting, but also sending a gift to the community.

While you are helping others, let us help you.
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Cards With a Heart, a company based in
Southern California, has successfully raised
over $1,000,000 for charity through a novel
card program that mixes commerce with
caring. From humble beginnings to the
current standing as a leader in raising money
for the nonprofit sector, Cards With a Heart
stays true to its mission, “Giving Value to
Customers, Giving Back to the Community.”
Linda Kaidin, Kellie Nicholson and Wendy Hauptman work hard to
help charities raise funds and send their message to the public
on personalized greeting cards.
Mixing Commerce with Caring
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It could be your life that changes
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Change a life- do something that matters
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Support your favorite charity by ordering all of your flowers from Pickup Flowers
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Pickup Flowers generously donates 10% to the participating charity of your choice
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click above to order your flowers
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founded by Wendy Hauptman and Linda Kaidin
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